Good Strategy, Bad Strategy | Richard Rumelt

Chapters

1. 01What a strategy really isA strategy is a design for beating a challenge: diagnosis, guiding policy, coherent action.0:23
2. 02Why strategies go badGoals, fluff, and a missing diagnosis are the marks of a bad strategy.2:26
3. 03Power and asymmetryStrategy needs a source of power: an asymmetry that tilts the odds, like IBM's customer ties.5:03
4. 04Learn from historyWith no science of strategy, study history, and keep looking for a better diagnosis.7:42
5. 05Call it an action agendaDrop the word strategy. Name an important, achievable problem and list what you will do.9:32
6. 06Why organizations stallCompeting interests and fear of action freeze companies. Someone must decide, as Nokia shows.11:29